A producer has multiple ways in which they can communicate visual ideas to a non-visual audience, for example maybe they employ favoured characters, seasons or animals is an effective way of attracting an audience who are perhaps more verbally focused.
This ident could appeal to a more verbal audience because it could attract animal lovers who don't have a sense of visualisation. I think this would attract them because it is showing a Lamb sucking on a baby bottle and ITV have tried to get the audience to find it adorable, which will definitely attract them towards the ident.
Another ident that could appeal to a non-visual audience is a seasonal ident. These kinds of people might not enjoy visually appealing idents but they might enjoy this one as ITV always start to release a new ident around Christmas time, this could appeal to the non-visual audience as it would excite them that Christmas is nearly there.
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