BBC have pushed technology as the "Bat Wings" campaign for BBC One was very basic but would've been quite astonding back in the 50's. Technology has advanced and so has the ideas in which create memorable idents.
The Bat Wings campaign is very basic as it is a basically an image in which says BBC and the circle to show you're one BBC One. This was clear to the audience but as the technology has advanced they have developed one of the most memorable idents ever.
BBC then introduced the "Circle" campaign which included a range of idents to go around in a circle. But the ident which pushed technology was the Hippos. They used CGI to create the hippos and controlled them to swim around in a circle. This is very memorable because they were able to create a very colourful and creative ident.
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