One oft the ways in which TV ident producers are limited is time. They will have a set time to produce an ident for a new show which can be very restricting. Agencies would charge more if the television ident needs to made in a quicker timescale. An example in which an ident was rushed is the Eefer robot for E4. The robot was created in a short space of time for E4's new show, "The Big Bang Theory".
Small television companies would struggle to compete with bigger scale channels such as BBC. The BBC had a budget of £2.25m to produce the idents for the new campaign of "Oneness". This is very difficult for smaller television companies to compete with this because they do no have the funding to create a range of idents like BBC One.
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