One oft the ways in which TV ident producers are limited is time. They will have a set time to produce an ident for a new show which can be very restricting. Agencies would charge more if the television ident needs to made in a quicker timescale. An example in which an ident was rushed is the Eefer robot for E4. The robot was created in a short space of time for E4's new show, "The Big Bang Theory".
Small television companies would struggle to compete with bigger scale channels such as BBC. The BBC had a budget of £2.25m to produce the idents for the new campaign of "Oneness". This is very difficult for smaller television companies to compete with this because they do no have the funding to create a range of idents like BBC One.
Monday, 10 July 2017
Creative Communication: Communicating visual ideas to a non-visual audience
A producer has multiple ways in which they can communicate visual ideas to a non-visual audience, for example maybe they employ favoured characters, seasons or animals is an effective way of attracting an audience who are perhaps more verbally focused.
This ident could appeal to a more verbal audience because it could attract animal lovers who don't have a sense of visualisation. I think this would attract them because it is showing a Lamb sucking on a baby bottle and ITV have tried to get the audience to find it adorable, which will definitely attract them towards the ident.
Another ident that could appeal to a non-visual audience is a seasonal ident. These kinds of people might not enjoy visually appealing idents but they might enjoy this one as ITV always start to release a new ident around Christmas time, this could appeal to the non-visual audience as it would excite them that Christmas is nearly there.
This ident could appeal to a more verbal audience because it could attract animal lovers who don't have a sense of visualisation. I think this would attract them because it is showing a Lamb sucking on a baby bottle and ITV have tried to get the audience to find it adorable, which will definitely attract them towards the ident.
Another ident that could appeal to a non-visual audience is a seasonal ident. These kinds of people might not enjoy visually appealing idents but they might enjoy this one as ITV always start to release a new ident around Christmas time, this could appeal to the non-visual audience as it would excite them that Christmas is nearly there.
Creative Communication: Pushing the technology
BBC have pushed technology as the "Bat Wings" campaign for BBC One was very basic but would've been quite astonding back in the 50's. Technology has advanced and so has the ideas in which create memorable idents.
The Bat Wings campaign is very basic as it is a basically an image in which says BBC and the circle to show you're one BBC One. This was clear to the audience but as the technology has advanced they have developed one of the most memorable idents ever.
BBC then introduced the "Circle" campaign which included a range of idents to go around in a circle. But the ident which pushed technology was the Hippos. They used CGI to create the hippos and controlled them to swim around in a circle. This is very memorable because they were able to create a very colourful and creative ident.
The Bat Wings campaign is very basic as it is a basically an image in which says BBC and the circle to show you're one BBC One. This was clear to the audience but as the technology has advanced they have developed one of the most memorable idents ever.
BBC then introduced the "Circle" campaign which included a range of idents to go around in a circle. But the ident which pushed technology was the Hippos. They used CGI to create the hippos and controlled them to swim around in a circle. This is very memorable because they were able to create a very colourful and creative ident.
Creative Communication: Enhancing Ideas
BBC one launched their campaign of Oneness. They replaced the One campaign with the idea of cultural diversity in their campaign of idents of Oneness. These idents cover a range of cultural diversity in which everyday British citizens do on a day to day basis.
For the past decade, all of BBC One idents have been based on circles, starting from the computer-generated hippos and others such as display dogs, motorbike stunt rides, kites and lawnmowers etc. The groups of people in the idents have been selected to reflect the diversity of modern Britain and the changing mood of the nation through significant events in the coming year.
For the past decade, all of BBC One idents have been based on circles, starting from the computer-generated hippos and others such as display dogs, motorbike stunt rides, kites and lawnmowers etc. The groups of people in the idents have been selected to reflect the diversity of modern Britain and the changing mood of the nation through significant events in the coming year.
Limitations: Analogue and digital recording and transmission systems
One of the limitations using TV idents using analogue is that they can produce noise which is static sounds whereas with digital the noise can be identified and removed so you get no noise.
If you were to produce an analogue television ident the sound can interfere with the voiceover, and the sound of the ident. If you created a digital television ident you will be able to get a crisp sound and a clear picture which will be more beneficial for the viewers.
If you were to produce an analogue television ident the sound can interfere with the voiceover, and the sound of the ident. If you created a digital television ident you will be able to get a crisp sound and a clear picture which will be more beneficial for the viewers.
Thursday, 29 June 2017
Opportunities: Encouragement of Brand Loyalty
Idents have an opportunity to encourage brand loyalty via repetition and audience involvement. The greater the involvement the greater the change the institution has of securing their loyalty. For example, Eefer has successfully encouraged audiences to stick to E4 via social media interaction and actively using audience comments in their branding/artists.
ITV have a range of idents being advertised on the channel. These idents are either similar or the exact same. They do this to attract brand loyalty to their audience, and they use Family Guy to promote their channel. ITV is also the only UK channel to have Family Guy on it unless you have a subscription to FOX, but ITV is the only free channel to air Family Guy.
ITV have a range of idents being advertised on the channel. These idents are either similar or the exact same. They do this to attract brand loyalty to their audience, and they use Family Guy to promote their channel. ITV is also the only UK channel to have Family Guy on it unless you have a subscription to FOX, but ITV is the only free channel to air Family Guy.
Opportunities: Appeal to target audience
The target audience for Film 4 is 16-34 year olds. This TV ident Film 4 use will not just attract their target audience but will attract movie-go'ers because of the popcorn. It is giving a subliminal message of relax and enjoy the film.
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