BBC one launched their campaign of Oneness. They replaced the One campaign with the idea of cultural diversity in their campaign of idents of Oneness. These idents cover a range of cultural diversity in which everyday British citizens do on a day to day basis.
For the past decade, all of BBC One idents have been based on circles, starting from the computer-generated hippos and others such as display dogs, motorbike stunt rides, kites and lawnmowers etc. The groups of people in the idents have been selected to reflect the diversity of modern Britain and the changing mood of the nation through significant events in the coming year.
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