Idents have an opportunity to encourage brand loyalty via repetition and audience involvement. The greater the involvement the greater the change the institution has of securing their loyalty. For example, Eefer has successfully encouraged audiences to stick to E4 via social media interaction and actively using audience comments in their branding/artists.
ITV have a range of idents being advertised on the channel. These idents are either similar or the exact same. They do this to attract brand loyalty to their audience, and they use Family Guy to promote their channel. ITV is also the only UK channel to have Family Guy on it unless you have a subscription to FOX, but ITV is the only free channel to air Family Guy.
Thursday, 29 June 2017
Opportunities: Appeal to target audience
The target audience for Film 4 is 16-34 year olds. This TV ident Film 4 use will not just attract their target audience but will attract movie-go'ers because of the popcorn. It is giving a subliminal message of relax and enjoy the film.
Wednesday, 28 June 2017
Opportunities: Creation of Tone
One of the opportunities you have as a producer is to install your own ethos or ideology. One way you can reflect this is through the tone of your ident. A serious tone will attract a more mature audience- one that seeks high editorial integrity as opposed to entertainment value. Tone can be achieved in a variety of ways such as the linguistic register employed or as simple as the choice of colours.
This is an ident from BBC One. The tone of this ident has quite a serious tone. This is going to attract a more mature audience. This matches BBC One's target audience who are between the ages of 25-55 years old.
This ident uses ITV2's iconic Family Guy characters of Quagmire. This gives off a more comical tone for their audiences who are between the ages of 16-34 year olds which again uses branding to promote other shows on their channel but also use a comical tone to try and attract the audience.
This is an ident from BBC One. The tone of this ident has quite a serious tone. This is going to attract a more mature audience. This matches BBC One's target audience who are between the ages of 25-55 years old.
This ident uses ITV2's iconic Family Guy characters of Quagmire. This gives off a more comical tone for their audiences who are between the ages of 16-34 year olds which again uses branding to promote other shows on their channel but also use a comical tone to try and attract the audience.
Opportunities: Branding of Content
On screen representation enables to encourage brand loyalty. A channel will advertise their best shows in their idents. For example ITV will use shows such as Family Guy and Love Island, whereas Channel 4 will use The Big Bang Theory and The Simpsons.
ITV2 uses a range of Family Guy idents to promote one of their most popular shows they have. They brand their content to attract audiences to their channel, and they will also promote other shows such as Love Island.
ITV2 uses a range of Family Guy idents to promote one of their most popular shows they have. They brand their content to attract audiences to their channel, and they will also promote other shows such as Love Island.
Opportunities: Display of text-based information
A clear of opportunity of on-screen graphic representation is the ability to give information and ideas visually. Although, some aspects of information have no other way of being shown apart from through the use of text. This is not visually appealing for the audience but it is used as a way of communicating information to the audience.
Towards the end of this video (1 minute in) it shows the use of using text-based information to communicate to their audience. Film 4 do this in a way in which not many television shows do. They show what time the programme is on which a short clip of the film to try and engage them and to wait around until the film is on for screening.
Towards the end of this video (1 minute in) it shows the use of using text-based information to communicate to their audience. Film 4 do this in a way in which not many television shows do. They show what time the programme is on which a short clip of the film to try and engage them and to wait around until the film is on for screening.
Opportunities: Creation of corporate identity
A corporate identity or corporate image is the manner in which an institution presents themselves to their audience. Its primary task of the corporate communications department/in house/ external agencies to maintain and build this identity to accord with and facilitate business objectives and fit in with the channel ethos.
In general, an ident requires a corporate title, logo and supporting devices commonly assembled within a set of guidlines. These guidelines lay out how the identity is applied and would approved colour palettes, typefaces and layouts etc.
Channel ----> Ethos ----> Ident ----> Audience
Stuart Hall's theory of the reception theory is used a quite a lot. It is split up into negotiated, oppositional and a preferred reading. Negotiated is when the audience thinks the ident shows the corporate identity but isn't sure about it. Oppositional is when the audience thinks the ident does not show any corporate identity at all, and the preferred reading means the audience can see the corporate identity.
This ident by Channel 5 I would say is oppositional, as it doesn't show any of the corporate identity because it is just their logo on a screen flashing. Audience's would find this very boring and wouldn't be able to see the corporate identity when watching this ident.
This ident is used by Channel 4. The Simpsons have been the biggest show on Channel 4 for many years and some people may argue that this ident they use is negotiated or oppositional. I think this would be the case because some younger audiences might think that they have overplayed this show and ident and are rather quite bored of it but some people might be negotiated because they would say The Simpsons are part of Channel 4's corporate identity and therefore would be negotiated by it.
In general, an ident requires a corporate title, logo and supporting devices commonly assembled within a set of guidlines. These guidelines lay out how the identity is applied and would approved colour palettes, typefaces and layouts etc.
Channel ----> Ethos ----> Ident ----> Audience
Stuart Hall's theory of the reception theory is used a quite a lot. It is split up into negotiated, oppositional and a preferred reading. Negotiated is when the audience thinks the ident shows the corporate identity but isn't sure about it. Oppositional is when the audience thinks the ident does not show any corporate identity at all, and the preferred reading means the audience can see the corporate identity.
This ident by Channel 5 I would say is oppositional, as it doesn't show any of the corporate identity because it is just their logo on a screen flashing. Audience's would find this very boring and wouldn't be able to see the corporate identity when watching this ident.
This ident is used by Channel 4. The Simpsons have been the biggest show on Channel 4 for many years and some people may argue that this ident they use is negotiated or oppositional. I think this would be the case because some younger audiences might think that they have overplayed this show and ident and are rather quite bored of it but some people might be negotiated because they would say The Simpsons are part of Channel 4's corporate identity and therefore would be negotiated by it.
Tuesday, 27 June 2017
Purpose - segmentation within scheduling
Non-commercial channels like the BBC do not have the time between programmes that advertisements provide for commercial channels like Channel 4 and ITV.
Idents add time in-between programmes to provide information to their viewers, promote a variety of programming, to regulate the scheduling to fill in any empty gaps and to provide a break for studio workers for shows such as the News and Sports channels.
Idents add time in-between programmes to provide information to their viewers, promote a variety of programming, to regulate the scheduling to fill in any empty gaps and to provide a break for studio workers for shows such as the News and Sports channels.
Purpose - Scheduling
An ident plays an important role when it comes to keeping a channel's schedule organised and it is an ideal opportunity to provide the audience with key information about programming on that channel. This information will keep the viewer to continue watching that particular channel rather than switching to another channel.
This ident is done by BBC One. They would use this ident to introduce the show Eastenders to show that the show will be starting shortly.
Stacking is a scheduling tool that places two of the same or similar television show on, one after the other, an ident can inform the audience of this to maintain audience flow.
This ident is done by BBC One. They would use this ident to introduce the show Eastenders to show that the show will be starting shortly.
Purpose - Packaging and Re-packaging
Idents serve as an anchor of meaning that reflects their ethos. BBC recently changed their idents to reflect cultural diversity. They re-packaged their idents from their circular branding to spaces in the UK that celebrates diversity.
They changed their idents from the hippos swimming in as circle to different cultures within the UK. The BBC say that the portraits will feature different groups of people across the UK, united by their shared passions and interests.
These groups of people were selected to show modern Britain for how it is with their different diversity groups, and changing the mood of the nation through significant moments in the calendar year.
They changed their idents from the hippos swimming in as circle to different cultures within the UK. The BBC say that the portraits will feature different groups of people across the UK, united by their shared passions and interests.
These groups of people were selected to show modern Britain for how it is with their different diversity groups, and changing the mood of the nation through significant moments in the calendar year.
Monday, 26 June 2017
Purpose: Marketing
Marketing is a form of promotion. Idents serve as a method of promoting both the channel as a service and what shows they offer. A successful ident will help promote a programme such as The Simpsons. Channel 4 has an ident where Homer Simpson is trying to get his beer off the electrical line, but as hes trying hes electrocuting himself at the same time as drinking is Duff Beer.
This marketing for the show and the channel because as the character is electrocuting himself he is causing power outages and you see the whole town of Springfield making the channel 4 logo. This is very effective because it entertains the audience while informing them of the show channel 4 broadcast.
This marketing for the show and the channel because as the character is electrocuting himself he is causing power outages and you see the whole town of Springfield making the channel 4 logo. This is very effective because it entertains the audience while informing them of the show channel 4 broadcast.
Purpose - Branding
The sound of a TV identt can help build identitifcation of a television channel. A successful campaign with a run of series of idents that continues a companies ethos and ideology. The branding will be a direct link to the recognition of that audience in their coice of colour, style
and purpose.
These are idents used for popular channels. The one on the left is Sky Sports News and the one on the right is channel 4. Sky Sports have used this ident to use to entertain their audience as the background is the UK's favourite sport which is Football. Also they have Manchester City's famous center back Vincent Kompany on their ident. This could be in relation to Manchester City's win.
On the right hand side the image for channel 4 is branding themselves towards their most popular show which is The Simpsons. This is important because they are able to select a target audience who watch that particular show.
and purpose.
These are idents used for popular channels. The one on the left is Sky Sports News and the one on the right is channel 4. Sky Sports have used this ident to use to entertain their audience as the background is the UK's favourite sport which is Football. Also they have Manchester City's famous center back Vincent Kompany on their ident. This could be in relation to Manchester City's win.
On the right hand side the image for channel 4 is branding themselves towards their most popular show which is The Simpsons. This is important because they are able to select a target audience who watch that particular show.
Purpose: Identity
BBC One have an identity to maintain. They have introduced "the circle". The circle has been familiar to BBC One's audiences for many years, the new logo has been designed for BBC One and the colour red has been the same and maintained from the existing identity.
This is important for BBC to use a campaign like this because it is interacting with their audiences as they are familiar with the circular theme but it is more modern for them now.
These new channel idents will include the bikes, Ring a Roses, Kites, Moon, surfer, windows, football and hippos.
When developing these idents they wanted simplicity , but to act as a strong branding device, and the identity for BBC One that is true to its heritage that is more modern and up to date.
(images needed)
This is important for BBC to use a campaign like this because it is interacting with their audiences as they are familiar with the circular theme but it is more modern for them now.
These new channel idents will include the bikes, Ring a Roses, Kites, Moon, surfer, windows, football and hippos.
When developing these idents they wanted simplicity , but to act as a strong branding device, and the identity for BBC One that is true to its heritage that is more modern and up to date.
(images needed)
Design led - Entertainment-led
Some idents are purely entertainment value such as ITV's ident of the dog being washed. This ident is purely the dog looking at the camera and is being washed by someone. As the ident goes on the ITV logo appears for the audience so they know what channel they are on.
ITV would use an ident like this because it entertains the audience by showing them something a little bit different to entertain the audience.
ITV would use an ident like this because it entertains the audience by showing them something a little bit different to entertain the audience.
Friday, 23 June 2017
Design - Information-led
Some idents have very little entertainment value to them and it is purely just information-led. The channel 5 ident is purely just showing the 5 cube rolling around and, the information-led part of the ident is all in the voiceover saying how the next show has some flashing images. This is very much information-led because it is telling the audience in case anyone has epilepsy.
Design - Interaction with viewers
The Eefer robot will interact with viewers on social media such as Facebook, Instagram or Twitter and the little plaque he holds up he will show off your Tweet or comment you left. This is very important that E4 do this because it shows that they are listening to their viewers who are watching the channel.
On top of that the new look, devised by 4Creative and agency ManvsMachine, will roll out of 31st October, and this is important because they are using the Eefer robot with the popular sitcome The Big Band Theory. This is important because they are using a show with scientists to promote their E4 robot which links in with scientists.
On top of that the new look, devised by 4Creative and agency ManvsMachine, will roll out of 31st October, and this is important because they are using the Eefer robot with the popular sitcome The Big Band Theory. This is important because they are using a show with scientists to promote their E4 robot which links in with scientists.
Design - Screen Tempo
BBC One used this advert to create the tempo for the England match which was going to be played next on the channel. This advert had a fast tempo to it to match what was about to come on for the viewers which is very important as the majority of viewers would've been having a drink to celebrate England playing so they would've been in the pub and this matched the tempo.
On the otherhand if ITV was about to screen Downton Abbey the temp of their ident would've been a lot slower because it is a very slow paced show.
On the otherhand if ITV was about to screen Downton Abbey the temp of their ident would've been a lot slower because it is a very slow paced show.
Design - Space and Time
Space
E4's target audience is 14-36 years old. The advert they used was to attract a younger audience as they use a variety of shots being used and use a bright and colourful setting to attract their audience. The later on in the evening the man drawing a picture will draw a woman's breasts to attract the older audience. This is an informal way to give information to their audience but it is comical and fits in with the target audience. They use quite a range of space to attract their audience.
BBC on the other hand are very formal as they have it in one setting and would most likely be scheduled for just before the news. Their target audience is 22-55 year olds who are a lot more mature. They use only one space for their ident and don't tend to expand on this in all of their idents.
Time
BBC have a shorter ident than E4. But due to how E4 have produced the ident, it will capture their target audiences attention as it is quite comical for that age group and although their target audiences short attention span it will still keep them focused on the ident for longer. But on the otherhand BBC have a more patient target audience to watch the animated ident.
E4's target audience is 14-36 years old. The advert they used was to attract a younger audience as they use a variety of shots being used and use a bright and colourful setting to attract their audience. The later on in the evening the man drawing a picture will draw a woman's breasts to attract the older audience. This is an informal way to give information to their audience but it is comical and fits in with the target audience. They use quite a range of space to attract their audience.
BBC on the other hand are very formal as they have it in one setting and would most likely be scheduled for just before the news. Their target audience is 22-55 year olds who are a lot more mature. They use only one space for their ident and don't tend to expand on this in all of their idents.
Time
BBC have a shorter ident than E4. But due to how E4 have produced the ident, it will capture their target audiences attention as it is quite comical for that age group and although their target audiences short attention span it will still keep them focused on the ident for longer. But on the otherhand BBC have a more patient target audience to watch the animated ident.
Design - Density of Information
There are two kinds of density of information that is one with rich in information and the second is
minimal information.
The second ident is used for BBC One. This is minimal information because they have a lot of people on bicycles going around in a circle with no voiceover or anything going on. This could be used as an interval for people in the studio getting ready for the BBC News.
minimal information.
The first ident is used for channel 4. This is rich in
information because you have a lot going on as you have some sort of narrative
happening. You have the canal going past and a man painting, on top of that you
have a voiceover on what is coming up on the channel. This interval would be used for the crew of the channel to be ready to broadcast the next programme.
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