Idents have an opportunity to encourage brand loyalty via repetition and audience involvement. The greater the involvement the greater the change the institution has of securing their loyalty. For example, Eefer has successfully encouraged audiences to stick to E4 via social media interaction and actively using audience comments in their branding/artists.
ITV have a range of idents being advertised on the channel. These idents are either similar or the exact same. They do this to attract brand loyalty to their audience, and they use Family Guy to promote their channel. ITV is also the only UK channel to have Family Guy on it unless you have a subscription to FOX, but ITV is the only free channel to air Family Guy.
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