An ident plays an important role when it comes to keeping a channel's schedule organised and it is an ideal opportunity to provide the audience with key information about programming on that channel. This information will keep the viewer to continue watching that particular channel rather than switching to another channel.
Stacking is a scheduling tool that places two of the same or similar television show on, one after the other, an ident can inform the audience of this to maintain audience flow.
This ident is done by BBC One. They would use this ident to introduce the show Eastenders to show that the show will be starting shortly.
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