On screen representation enables to encourage brand loyalty. A channel will advertise their best shows in their idents. For example ITV will use shows such as Family Guy and Love Island, whereas Channel 4 will use The Big Bang Theory and The Simpsons.
ITV2 uses a range of Family Guy idents to promote one of their most popular shows they have. They brand their content to attract audiences to their channel, and they will also promote other shows such as Love Island.
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