Purpose - Branding

The sound of a TV identt can help build identitifcation of a television channel. A successful campaign with a run of series of idents that continues a companies ethos and ideology. The branding will be a direct link to the recognition of that audience in their coice of colour, style 
and purpose. 

These are idents used for popular channels. The one on the left is Sky Sports News and the one on the right is channel 4. Sky Sports have used this ident to use to entertain their audience as the background is the UK's favourite sport which is Football. Also they have Manchester City's famous center back Vincent Kompany on their ident. This could be in relation to Manchester City's win. 

On the right hand side the image for channel 4 is branding themselves towards their most popular show which is The Simpsons. This is important because they are able to select a target audience who watch that particular show.