Marketing is a form of promotion. Idents serve as a method of promoting both the channel as a service and what shows they offer. A successful ident will help promote a programme such as The Simpsons. Channel 4 has an ident where Homer Simpson is trying to get his beer off the electrical line, but as hes trying hes electrocuting himself at the same time as drinking is Duff Beer.
This marketing for the show and the channel because as the character is electrocuting himself he is causing power outages and you see the whole town of Springfield making the channel 4 logo. This is very effective because it entertains the audience while informing them of the show channel 4 broadcast.
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