Idents serve as an anchor of meaning that reflects their ethos. BBC recently changed their idents to reflect cultural diversity. They re-packaged their idents from their circular branding to spaces in the UK that celebrates diversity.
They changed their idents from the hippos swimming in as circle to different cultures within the UK. The BBC say that the portraits will feature different groups of people across the UK, united by their shared passions and interests.
These groups of people were selected to show modern Britain for how it is with their different diversity groups, and changing the mood of the nation through significant moments in the calendar year.
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