Design - Space and Time

Space

E4's target audience is 14-36 years old. The advert they used was to attract a younger audience as they use a variety of shots being used and use a bright and colourful setting to attract their audience. The later on in the evening the man drawing a picture will draw a woman's breasts to attract the older audience. This is an informal way to give information to their audience but it is comical and fits in with the target audience. They use quite a range of space to attract their audience. 

BBC on the other hand are very formal as they have it in one setting and would most likely be scheduled for just before the news. Their target audience is 22-55 year olds who are a lot more mature. They use only one space for their ident and don't tend to expand on this in all of their idents.

Time

BBC have a shorter ident than E4. But due to how E4 have produced the ident, it will capture their target audiences attention as it is quite comical for that age group and although their target audiences short attention span it will still keep them focused on the ident for longer. But on the otherhand BBC have a more patient target audience to watch the animated ident.