The Eefer robot will interact with viewers on social media such as Facebook, Instagram or Twitter and the little plaque he holds up he will show off your Tweet or comment you left. This is very important that E4 do this because it shows that they are listening to their viewers who are watching the channel.
On top of that the new look, devised by 4Creative and agency ManvsMachine, will roll out of 31st October, and this is important because they are using the Eefer robot with the popular sitcome The Big Band Theory. This is important because they are using a show with scientists to promote their E4 robot which links in with scientists.
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