One of the opportunities you have as a producer is to install your own ethos or ideology. One way you can reflect this is through the tone of your ident. A serious tone will attract a more mature audience- one that seeks high editorial integrity as opposed to entertainment value. Tone can be achieved in a variety of ways such as the linguistic register employed or as simple as the choice of colours.
This is an ident from BBC One. The tone of this ident has quite a serious tone. This is going to attract a more mature audience. This matches BBC One's target audience who are between the ages of 25-55 years old.
This ident uses ITV2's iconic Family Guy characters of Quagmire. This gives off a more comical tone for their audiences who are between the ages of 16-34 year olds which again uses branding to promote other shows on their channel but also use a comical tone to try and attract the audience.
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