BBC One have an identity to maintain. They have introduced "the circle". The circle has been familiar to BBC One's audiences for many years, the new logo has been designed for BBC One and the colour red has been the same and maintained from the existing identity.
This is important for BBC to use a campaign like this because it is interacting with their audiences as they are familiar with the circular theme but it is more modern for them now.
These new channel idents will include the bikes, Ring a Roses, Kites, Moon, surfer, windows, football and hippos.
When developing these idents they wanted simplicity , but to act as a strong branding device, and the identity for BBC One that is true to its heritage that is more modern and up to date.
(images needed)
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